Denver School of Metal Arts

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"Lots of resources and ideas freely shared to save us a lot of time, money, trial and error. Lots of Q&A time throughout the workshop. Personalized. Handouts of info and resources to take home - time saver!" 
Rita M.  ( Jewelry Marketing )

"Tons of information! A must have if you want to sell
 your jewelry!"

"The bulk of topics covered was beyond my expectations. It gave me a lot to think about and helped to organize my game plan."  
Liz F. (Jewelry Marketing)



Jewelry Marketing 101 Workshop
Instructor: 
Darlene Armstrong

Pre-requisite: None

Lab Fee: $10.00 to instructor at time of class for 56+ handouts


In this information packed workshop, Darlene will share her 23 years of experience with students on the do's and don'ts of Jewelry Marketing.  Students will greatly benefit from these years of experience, short cutting to the best marketing skills and avenues of sales. Darlene has over 50 handouts on topics including: 
         *Business Vision                                  *Timelines
            *Inventory                                                *Wholesale
            *Retail                                                     *Consignment info & details
            *Custom Work                                       *Funding Options
            *Invoices                                                 *Terms
            *Policies                                                 *Artists Statements
            *Artist Bios                                             *Logo Stamps
            *Photography Tips                                *Quality Metal Stamping
            *Sales Tax & License                           *Pricing made easy
            *Materials Records                               *Numbering Systems
            *Visual Records of Inventory               *Display & Packaging Options
            *How to Approach a Gallery                 *Writing up Orders
            *Inspiration                                             *Exchange & Repair Policies
            *Jewelry Rep’s                                       *Websites
            *Blogging                                                *Show set up costs
            *Show expectations                              *Recommended Publications
            *Marketing Resources                         *And Much More!!
Come and learn all there is to know about Jewelry Marketing!

Testimonials

"
Helpful info! I appreciate Darlene sharing her experience and knowledge from so many years. Saves a newbie like me a lot of time!"                                                 

"Very detailed info from the instructor’s firsthand experience. I especially liked all of the details on starting up a business and what not to do!!"  


Denver School of Metal Arts
Clear Creek Business Park
6810 N. Broadway Unit L
Denver, CO 80221
303-428-3162



metalsmithing for all skill levels